Monday, December 8, 2008

Sensible Financial Outlays for the Home Business Owner

Like many aspiring entrepreneurs, you may have decided to break free of your job to live your dream of working from home. You're ready to seize the opportunity for freedom, unlimited earning potential and chance to live your life exactly the way you want.

One of the biggest challenges you will face during the first two years will revolve around cash flow and money management. In order to give yourself the best chance possible of surviving the first two years so you can thrive from that point on, it's imperative that you achieve mastery in five areas:

1. Gain control over your spending today
2. Create a personal and business budget
3. Increase your financial IQ
4. Explore sources of capital
5. Think like a successful business owner.

First things first. Gain control over your spending today. Honestly evaluate your spending habits and identify where your money is going. Are you living beyond your means and buying things you don't really need? In The Millionaire Next Door, by Thomas J. Stanley and William D. Danko, a focus group interview of ten first generation millionaires revealed that most millionaires don't own expensive clothes, watches or other status objects, and you won't find them driving brand new luxury cars. A millionaire Texan coined the expression, "Big Hat No Cattle" to illustrate the fact that many people like to create the illusion of wealth by making extravagant purchases yet have little to no financial wealth. Many of these people are deep in debt and if they were to lose their jobs today, wouldn't be able to survive three months on their savings.

Take control over unnecessary spending. Do you NEED 50 pairs of shoes and a matching purse for each? Do you NEED a new vehicle every three years? Before making a purchase, ask yourself if it will contribute to your building a successful business or take you further away from it. Create a budget. Do you know how much money you're bringing in each month and how much is going out? Budgeting doesn't have to be unpleasant or difficult and if you don't know where to begin, there are a multitude of helpful resources and articles on the Internet to get you started at no cost. Successful business owners understand the importance of a budget and follow it faithfully. If you have no interest or willingness to learn how to budget your money, business ownership is not for you.

Increase your financial IQ: You don't have to become a financial genius or investment guru, but you do need to have the basic skills. You can access a helpful questionnaire at http://www.urbanext.uiuc.edu/ww1/pdfs/01financialiq.pdf to help you measure your financial intelligence and identify areas requiring attention. Also, get your hands on the book Rich Dad Poor Dad by Robert Kyosaki.

Explore Sources of Capital: The first year may require significant investment in equipment, education and marketing and there's no guarantee your business will start making money right away. Unless you have significant savings put aside for the start-up period, you will need to explore alternate sources of capital. Explore financing options through government programs, start-up loans, angel investors, partnerships, friends and family, and although I don't recommend this one unless you are proven financially responsible, credit cards. Depending on your product or service, perhaps pre-selling to your clients and customers would be feasible. Suppliers might also provide the start-up money you need. If you borrow money, even if from family or friends, always get agreements in writing and make sure the loans are set up with proper security, terms and conditions and a payment schedule.

Think and act like a business owner: When you transition from employee to entrepreneur, you will require a shift in your thinking. You will quickly discover that trying to get everything for free or at a "deal" will actually hinder your success. In the business world, you will be required to develop win-win relationships. If you require something of someone, how will you help him in return? Practice the Law of Reciprocity which means, learn to give and take mutually. In other words, when someone gives you something, give something of equal value back.

Master these five areas and you will significantly increase your ability to succeed. As you make financial decisions and begin to build your business ask yourself, "Is this the best use of my money in terms of supporting my business?" This evaluation process will become second nature through practice and will support you in making smart financial decisions.

Sunday, October 19, 2008

Why Not?

I came upon this article while doing some research, and found it to be inspiring. It is very similar to the epiphany I had in my life when I decided to become an investment advisor. If you have a goal or a dream, take the bull by the horns and go for it. At some point, you may find that instead of WISHING you were this or that, you have actually BECOME what you wanted!

Why Not?

Like most individuals on this planet, I have spent a good deal of time fantasizing about the life I would have if only I could choose. I would be more confident. I would be more adventurous. I would get more education and get a better paying job. I would choose satisfying and complimentary relationships. I would feel like I had a valid place in this world.

As much time as I spent fantasizing, however, I probably spent even more time wallowing in the misery of my real life and making excuses about why I couldn't accomplish these things. I began to assume that every day would be the same as the last. I even started to believe that dreams were for kids and for irresponsible people that intended to bounce from one failure to the next.

Then, one day I had an epiphany. At the time, I was a housewife raising three small children. Though I have the amazing ability to stretch a dime into a dollar, money was always extremely tight. My life centered around taking care of my children and finding ways to stretch the budget just to pay for the necessities of life.

I really loved being with my kids. I felt it was an important job and was willing to sacrifice to do what I felt was the right thing for my kids. But I had a good number of aspirations that didn't involve cleaning up messes, rereading stories for the hundredth time, or playing with bugs in the park. I wanted to be able to pay the bills each month. I wanted to become more confident and able to be part of an adult world. I wanted the freedom and ability to drive my children to various places. I wanted to see and learn a little bit about the world. I wanted to go to university and get my archaeology degree. In short, I wanted to be Tami, the person, and not just Mommy or Mrs. Brady.

For several years, I stewed about my quandary. I had always said I was going to go to university but frankly no one believed I actually would. The most vocal members of my family questioned why I would even want to go to university, especially to take archaeology. Archaeology was a job for single men. The only mothers who would dare train for such a job were simply trying to run away from their responsibilities. I had no intention of abandoning my family and so I eventually decided to give up on my dream.

My brother came to visit one day. We were both venting about our lives and talking about our bleak futures. I told him that I had finally given up on my hope of becoming an archaeologist. He asked me why I had to give up on this dream. I remember him saying "why not". Rather irritated at my single brother's grasp of the seemingly obvious, I explained the situation to him: my responsibilities, my lack of finances, my confidence issues, my lack of an adventurous nature, etc.

Over the next few weeks, for some reason, I just kept replaying that conversation in my head. I kept hearing "why not". Yes, I could list a whole book of reasons why I couldn't become an archaeologist. Strangely, however, these reasons seemed more like excuses.

I started wondering what I would tell my children if they were in my place. Surely, I wouldn't tell them to settle and be miserable. I started questioning why I was so willing to run away from a challenge. Finally, I realized that if I didn't at least try to reach my goals, I was going to regret my decision for the rest of my life.

Within six months of that epiphany, I started taking university classes. I researched and found student funding. I volunteered and then got a part time job at the local museum on weekends so that my husband could watch the kids while I was working. I practiced my driving skills and learned how to take public transit. I pushed myself to interact with other students and resisted my natural urge to run away from the large crowded campus. I scheduled my classes around my children's school schedule, even taking a few late night classes, so that my children would not require daycare and would never come home to an empty house.

Seven years later, I had earned an undergraduate honours degree in Archaeology and graduate degrees in Archaeology and Heritage, awarded with distinction. I now run my own archaeological consulting company out of my basement. This allows me the freedom to choose my projects so that I don't have to stay away from my family for long periods of time. It also allows me the option to take on non-archaeological projects such as the writing of this book without the loss of income associated with working part time. Moreover, I found that as I reached towards my goals (sometimes succeeding and sometimes failing in my attempts) that in moving through or around these obstacles and challenges, I became happier in my life and more confident that I could achieve other ambitions that I had. My husband says I also became a lot nicer to be around.

In this way, the phrase "why not" changed my life. Perhaps, you too can change your life simply by asking yourself "why not".

Tami Brady

Truer words have not been spoken!

Tuesday, September 30, 2008

Search Engines Are Crucial to Home Business Success

In the online business environment knowing about and understanding search engines is important. Search engines can make or break a business. A home business owner has to be current on the trends and the ways that search engines work in order to stay on top of their business and keep customers coming to their website.

Search engines are the tools that get people to websites. They basically rule the internet. Without search engines there would be no organization and no paths to anywhere. The internet would be a mess. However, search engines have faced challenges and they have had to come up with ways to provide people with good information. This has led to some strictness from the search engines and rules that business owners need to know.

In the past, search engines ranked websites through keyword use. It was not long, though, before website owners found ways to misuse that. People who would do searches were ending up with junk websites at the top of their search results and it was difficult to actual find anything useful. The search engines acted fast, though, and soon it become a combination of factors that the search engines now use to rank websites.

Here are the three top things used by search engines to rank websites:

Keywords: Keywords are still important. It is impossible to get rid of them because keywords are how searches are done and they have to be a part of the search engine rankings for organizational purposes. However, they are not given as much weight as they once were and only make up a small part of how a website is ranked.

Content: Now the big factor in search engine ranking is content. Content works well as a factor for ranking websites because it is hard to use junk and it is something that takes time to install onto a website. The criteria for content is that it must be useful, relevant and unique. People can not simply copy content from elsewhere around the web and assume that will work. The search engines are pretty smart about content and that is why it carries the majority of the weight when it comes to search engine ranking.

Links: Using links to and from a website that is ranked high on a search engine will make that website higher ranked as well. Search engines consider this because it is a popularity factor. It lets the search engines see who other website owners are happy with being associated with. It is a good idea of what sites are quality and which ones may not be quite so good.

These three factors come together to make search engines more efficient and effective. People still rely a lot on search engines and now can trust in them to give them quality results. What all this means for the home business owner is that by utilizing this information to build a business website will help the business owner to get their website to the top of the search engine rankings.

Saturday, August 23, 2008

Crafting Newsletter Content that Customers Read

Newsletters are a great way to reach out to your current customers as well as attract the attention of potential customers. However, if customers aren’t reading the newsletter, then the effort and investment are wasted. The focus needs to be on designing a newsletter with content that your customers will read. It needs to be informative, eye catching, hold their interest, and leave them wanting more. They will then be eagerly awaiting the next issue of your newsletter.

Creating Informative and Readable Content
Content is very important when it comes to capturing an audience to read your newsletter. Take a moment to see things from the customer’s point of view. Ask yourself why they should read your newsletter, why will they want to read the next issue, and what makes your newsletter unique and better than that of your competitors. Answering these questions honestly will help you create a newsletter that customers will want to read.

Consumers enjoy newsletters with content that is informative but also energizing. They don’t want to be bogged down with lots of technical jargon. They want honest, straightforward information that allows they to be educated and to form their own opinions on issues. You can continue to hold the consumers interest by publishing helpful tips in your newsletter that relate to the areas of expertise of your business.

This makes your company appear to be credible and helpful. Offering customers the opportunity to submit questions that you answer in your newsletter is a great way of letting customers know you care about what they think as well as helping them develop a sense of being a part of the newsletter. You may also want to consider adding a section regarding customer comments and suggestions. This additional outreach to customers will be well received.

Maximize Your Contents Value
To ensure your newsletter reaches the maximum number of people possible, mail a copy to your former, current, and potential customers. Keep extra copies of current issues in your lobby or waiting room. Many people who come in will look through available materials while they wait.

Place a stack of newsletters next to the reception desk, payment desk, anywhere a customer might see it and decide to take one. If your company has a website, have the current edition of the newsletter available. It is also a good idea to have previous issues archived on your website as well.

While it may seem expensive to send newsletters to that many people, think of the revenue it will generate in sales. The more exposure your business gets, the more sales are expected to increase. Keep an eye on these marketing areas. If you need to make changes, you can make informed decisions based on who is responding to your newsletters.

Newsletters are an innovative way to reach more consumers than regular advertising. It is also cheaper. You can identify your target market, and create your newsletter to be appealing to that demographic group. Keeping your newsletter friendly, informative, and written in plain English will lead to loyal readers and likely an increase in customers.

Tuesday, June 17, 2008

Link Marketing

Are you getting started in a network marketing program? One of the most frequently asked questions about affiliate marketing is what is an effective marketing link program. An affiliate will realize that link marketing is an important strategy for promoting their program.

It does not matter what program you are involved in or thinking about becoming involved in, without link generated traffic, your network marketing business will fail. A fast and efficient way to gain traffic is to use links. There is no more effective traffic generation tool than good links.

When you are talking about the short term, links will get your program traffic as you climb in the search engine ranks. You will begin to get more traffic to your site from the search engines because the links will have put you up higher in their ranks. In the long run, you will be getting a whole lot of traffic from your position in the search engine ranks.

You can find a lot of affiliate link programs on the internet. Some will cost you some money while others may be free. Either way, you will have to work at it. No matter how you look at it, the majority of all the successful, top high-earning affiliates are involved in some kind of affiliate link program.

Most likely, you will have to create, at the very least, 200 reciprocal links in order for your website to be considered important enough to appear in the top listings of the major search engines. It is not a very good idea to place all the reciprocal links on one page because a webmaster may not accept reciprocal link requests from you. You will want to create a structure of pages where the links will be placed. You will need to make a new page for each theme, similar to the theme of your website.

You will also need to make one or more web pages for links to websites that contain different themes. An index or directory page will need to be made for easy navigation around your site. Lastly, place the title of your home page, a description of your home page, and your home page’s URL in the links or directory page. A webmaster will use this information to place you in their links page.

Friday, April 18, 2008

Developing your First Internet Business Income Stream

People get into Internet Marketing for various reasons, but the most important reason is because they want to make money. Hopefully lots of money! Or, at least that’s what many people who are marketing on the internet tell people. You know the stories I'm talking about, where the marketer tells you how you can make money while lounging on the beach, because your websites are selling for you while you’re gone. If only it was so easy!

What the hype doesn’t tell people is that making money online takes time. The gurus show pictures of their expensive houses and cars, and don’t talk about the years they spent learning the ropes. They didn’t start out making tons of money, they started out making a little money after losing money in their first years of business.

I think the first income stream you build is the most important. That’s the one that you can reinvest into other opportunities, to pay for outsourcing graphic creation, writing, programming, etc. The first income stream should bring money with minimal cost, so that you aren’t leaking money from your savings while you’re learning the skills you need to succeed. Getting that first income stream is a big confidence booster, and keeps you motivated to continue learning and growing.

Here are some possible first income streams.

Affiliate & Traffic Generation Sites:

These are the sorts of sites that pay you to do things. Click ads, complete offers, click on other sites and most importantly, joining other programs to leverage your reach. The Web Business Review provides information to help you get involved in this arena, since all of these types of programs rely on you getting referrals to earn more than you can earn alone.

Blogging

There are many free sites on the internet where you can set up a blog and get started immediately. The site I recommend is Blogspot because it is an affiliate of Google and so your writings get indexed faster in Google's search results. People come to your blog because they’re interested in the same topic as you, and they stay because they like the way you write.
Along the way, they click on ads on your site, they buy products you recommend, and you earn some money. How much depends on how many people visit the site. Some people have replaced full-time incomes via blogging. This is a good option for those who are confident writing regularly. Building an income from blogging will NOT come overnight! Blogging is also a way to advertise your other affiliate programs and build a downline.

Finally, one of the best affiliates I've found for getting the most out of your dollars spent is HOST FOR PROFIT. Their program is the fastest way to begin to earn a commission check. It also can function as a stand alone program with no other affiliates. However, if you use some of the other ideas listed above, you can leverage the results you get , especially if you use SFI in conjunction with the Plug in Profite Site.

Thursday, April 10, 2008

Getting Prepared To Work At Home

Working at home is something that more and more people are starting to do. Working at home comes with many advantages over working outside the home. That is why it is much more appealing to people. What many people do not understand is that working at home requires some preparation. It is very difficult to develop a home business without being prepared.

One of the first things a person needs to do to prepare to work at home is getting their home office set up. Most work at home businesses are going to require a few basic pieces of equipment. A person will need a home office with a computer, internet access and a telephone with a dedicated line. By having this basic set up a person has much more of a chance at developing a successful home business. Additionally, a home office makes working easier. It is also a good way to ensure that everyone in the home knows when working hours are in order to avoid distractions.

Another thing a person needs to do to get prepared to work at home is to develop a plan for searching for a work at home business. Finding a home business is something that takes time and effort. The business is not just going to fall into your lap. Therefore it is important for a person to do some research into work at home businesses so they can find good sources of information. It is smart to have a few different sources for research on home businesses. Having a plan will also help ensure that scams are avoided because a good search plan begins with networking.

Finally, working at home means developing a business mindset. Working at home needs to be perceived as a serious business, just as a job outside the home. It is going to require a quiet environment and focus. A person will need to ensure that their friends and family understand their working hours so they are not disturbed. They should also develop a work schedule. Staying on task can be very difficult in the work at home environment, so working at home requires a person to be able to focus and meet deadlines.

Getting prepared to work at home is an important part of working at home. Many people just jump into the work at home world and they often end up frustrated and unable to understand why they are having a hard time developing a good work at home job. Being prepared is the best way to get on the road to work at home success.

Sunday, March 23, 2008

The Advantages of An Online Business

One of the reasons that people get into business online is because they believe that it is ultimately advantageous for them to do so. The question really then becomes one as to whether or not these people are correct in their assertions. Well, there are certainly some advantages to online businesses, so let's take a look at a few of the big ones and see if they apply to you.



First and foremost, there is the comfort aspect of an online business. The comfort aspect comes from you being able to work from your own home in your own chair, frequently in casual attire should you so choose to do so. This means that you don't have to go anywhere and can do all of the work, plus earn money from the comfort of your own home. It is definitely something to consider and something that a lot of people have been successful with. There are many people that claim that their online success has come from being helped by that comfort factor.



Secondly, there is a convenience factor to go along with that comfort factor. In addition to being in your own house, you actually don't have to leave it that often to get materials or other things. All of the components of your business are virtual and therefore controlled directly from your computer. Whereas customer service representatives or anyone else along those lines need to frequently leave their computers in order to do things for their customers, but you as an online businessman will probably not be hampered by that same need. Convenience is a big reason why some people are able to succeed in online business.



In addition to those two advantages, another one to consider would be cost. When you are starting up a business for a specific type of venture offline, there are going to be massive start-up costs associated with it that will warrant you taking out a loan and ultimately taking a big financial risk. However, if you are online you can start up your business for very little upfront cost. If you want to be professional about your business online, you can even do that without spending more than $100 or so in start-up costs. It is a very cost-effective way to do business and one that has helped a number of people that didn't have the stomach for offline business ventures.



These are the three biggest advantages inherent to online business. When it comes right down to it, all three of them can make a profound difference in a person's life and therefore for that reason deserve to be given consideration. There are downsides to online businesses and these downsides need to be carefully considered before you decide to embark on an online business venture.